UK & Europe most trusted Lottery
The Liverpool City Lottery was created in November 2012 by the people of Liverpool City, United Kingdom to enhance educational funding through responsible gambling. The Lottery for Education Act created the Liverpool City Lottery Corporation (LLC) to oversee and operate the lottery.
Integrity – We do the right thing. We are each personally accountable for the highest standard of behavior. We are honest, trustworthy, respectful, fair, and ethical in all of our actions. We comply with laws, regulations, and company policies.
To be recognized globally as a top performer and innovative leader in the lottery industry and a trusted and valued partner for the state.
Together we're changing lives, But we couldn't do it without you
We're the nation's chance to dream. Our games are fun and exciting, and should always remain so. That's why player welfare, high standards and honesty are in our DNA.
What does this mean to you? It means we always encourage Responsible Play. It means we always protect our players. It means lots of people playing a little, rather than a few playing a lot. We're all about changing lives for the better.
Testimonials From Winners